STATISTICS SHOW THE RECYCLING RETURN RATE ON SINGLE USE PLASTIC BOTTLES TO BE LESS THAN 30%. BY UTILIZING CONSUMER/BRAND INVOLVEMENT, AND A DIRECT REWARD SYSTEM, THE BRITA BUY BACK CAMPAIGN SEEKS TO INCREASE THAT NUMBER WHILE SIMULTANEOUSLY RAISING BRAND AWARENESS AND REDEFINING THE POSSIBILITIES FOR POST-CONSUMER RECYLING SYSTEMS.
Although 94% of Americans have access to recycling programs, only 27% of sinlge-use PET plastic water bottles make it into municipal recycling streams. At any of Brita’s dedicated buy-back kiosks, the consumer deposits recyclable plastic water bottles and accrues points by weight.
As the consumer makes deposits and earns points, all identification and point data is stored in Brita’s secure cloud server.
Once the consumer has gained sufficient points through recycling, they receive the personalized Buy Back campaign bottle featuring a built-in Brita water filter.
The Brita Buy Back iOS application offers the option to login via Facebook or twitter for seamless social media integration, or the app also offers a dedicated account. Once logged in, the user has the option to either check their point total, or locate the nearest Buy Back kiosk for deposit.
By integrating a map feature within the application, the user has the ability to easily locate the nearest Buy Back kiosk, as well as an option to save favorite locations for quick recall. The Buy Back application presents an easily readable and conveniently sharable point tracking feature.
A series of posters suitable for installation or digital application. Each poster functions as one of three or as a stand-alone.
